1-Week Seminar Courses

In only four or five sessions, you can develop your professional network and skill set.

The Jack Welch Business School has created leading edge courses and programs designed to support businesses in achieving their strategic goals in a rapidly changing and knowledge-driven global economy.

All seminars offer practical ideas and relevant knowledge grounded in cutting-edge research and real-world experience. You will benefit from our extensive experience working with today’s worldwide industry leaders and the growing ventures that will become tomorrow’s leading innovations.

  • COST: €950 / SEMINAR
  • AACSB AMERICAN UNIVERSITY
  • IDEALLY LOCATED IN KIRCHBERG
  • 4 WEEKDAY SESSIONS, 6.30 PM - 9.30 PM
  • NETWORKING OPPORTUNITIES WITH MBA STUDENTS

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Digital Marketing

WHAT IS IT & WHY IT MATTERS? +

Presenter: David G. Taylor, Ph.D. joined the Jack Welch College of Business in 2010. Dr. Taylor's expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships. Prior to his academic career, Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.
Professor Taylor holds a Ph.D. and MBA in marketing from the University of North Texas, a Bachelor of business administration from LeTourneau University and a Bachelor of science in journalism from the University of Texas-Tyler.

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Luxembourg Labor Law

WHAT ARE THE MAIN CHALLENGES REGARDING THE FUTURE OF LABOR LAW? +

Presenter: Guy Castegnaro, LL.M., is an Adjunct Professor of Management at the SHU Jack Welch College of Business in Luxembourg. Guy is the founder of CASTEGNARO, the first employment law niche firm in Luxembourg and founding member of the international alliance Ius Laboris, Global Human Resources Lawyers. He was the chairman of EELA (European Employment Lawyers Association) from 2012 to 2016.

He is the author and co-author of various articles and books on employment law, including Employment in Luxembourg: A Practical Guide to Luxembourg Employment and Social Security Law. Guy is a partner of the editor Legitech in the framework of the regularly published “Code du travail annoté”.

Finally ,Guy is a speaker and a chairman at various conferences on employment law topics. He is teaching Luxembourg social security law at the University of Luxembourg as well as Luxembourg employment law in the framework of the Cours Complémentaires en Droit Luxembourgeois for the future Luxembourg lawyers.

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International Business Strategy: Financial Products

BOOST YOUR INTERNATIONAL DISTRIBUTION WITH STRATEGIC INTELLIGENCE +

Presenter: Benjamin de Seille has 15 years’ experience in international business development. During his professional career, he managed dozens of SME’s internationalizations targeting different global markets. Serial entrepreneur, he founded a portfolio of 4 companies in Luxembourg and Qatar over the last 10 years.

He holds a Master Degree in Finance and Economics from HEC Business School – University of Liège, and a specialization from the Luxembourg Financial Institute (IFBL). He started his career with General Bank of Luxembourg (BGL) as a business developer in the investment fund industry. Today, Benjamin teaches the International Business Strategy course at the Sacred Heart University in Luxembourg, in the frame of the Welch MBA.

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Innovation Management

THE BACKBONE OF INNOVATIVE COMPANIES +

Presenter: Guido von Scheffer holds an MBA from University of Hamburg and is Certified Licensing Professional (CLP). He is a member of the IAM 250 - The World's Leading IP Strategists 2009 to 2015, a member of the Board LES-Germany and Vice Chairman of Communication Committee LES-International.

After eight years doing successfully entrepreneurial building up IPB AG and intensive licensing and technology transfer, Guido von Scheffer started IP Strategists GmbH in 2010, a strategy consulting boutique helping corporates, investors and research institutes to maximize the return form their intellectual property and governments to optimize their support for innovative and technology driven industries within Europe, the United States & Canada and Asia.

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The Smart Negotiator

FIGHT LESS & MAKE BETTER DEALS +

Presenter: Dr Marcus B. Müller is a full-time Professor of Management at Sacred Heart University. He teaches courses in leadership, organizational psychology, negotiations as well as management. During his 16 year professional career in the world of global finance he negotiated several billion worth of transactions in fields such as corporate finance, asset finance, mergers & acquisitions, venture capital and private equity. His research focuses on performance, motivation, health and well-being.

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Project Management

THE BETTER PROJECT MANAGER +

Presenter: Esther Celosse, LL.M. Course

Esther holds a Master Degree in Law with a specialization in international corporate and tax law. Esther has received her coaching certification from BAO Elan Vital School of Coaching in Brussels. She is an accredited coach and member of the International Coach Federation. In addition she is certified to administer Myers Briggs Type Indicator (MBTI) and certified to act as Neuro Linguistic Program (NLP) practitioner.

As a Dutch registered Mediator, she has specialized in mediating international Business2Business sensitive situations. Her areas of expertise include executive leadership, coaching and mentoring of teams, customer relationships, change management, project management and facilitation of strategy and innovation meetings. She is also keen to discuss the set up and running of blended e-learning programs.

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Corporate Sustainability

DOES SUSTAINABILITY CREATE FINANCIAL OUTPERFORMANCE? +

Presenter: Professor Hakan Lucius is Professor of Management and Finance.  He teaches at the Executive MBA at the Frankfurt School of Finance and Management, and is a full time professional at the European Investment Bank (EIB), managing multicultural teams.  Prof. Lucius received a Ph.D. with distinctions in industrial economics, an MBA from INSEAD, France, and an MSc in Engineering from Vienna Technical University.  At the EIB, Prof. Lucius is heading Corporate Responsibility and Civil Society, covering sustainability and stakeholder engagement dimensions of the institution.  Prior to this, he worked in financing operations within and outside the European Union.  He currently also serves as the President of the European Investment Bank’s Pension Board, and is on the eligibility committees of the Association of the Luxembourg Fund Industry’s Environmental fund label and of the ESG fund label, he is member of the European Investment Bank Institute’s Social Committee and of the Royal Institute of International Affairs, Chatham House.

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Management Consulting

DELIVERING EFFECTIVE PROJECTS & BRINGING VALUE TO THE CLIENT +

Presenter: Dr. Nicolas Neysen is an Adjunct Professor in the Department of Management. Nicolas earned a PhD in Management in 2009 from the University of Louvain-la-Neuve (BE) where he still teaches Strategy at graduate level. He is also Guest Lecturer at HEC-ULg (BE) and EDHEC Business School (FR). His main research interests cover digital strategy and market intermediation. In 2011 Nicolas joined Accenture as a Business Consultant. He is currently Manager within the company’s Business Strategy department in Luxemburg. Mostly active in the Financial Services industry, his recent projects include strategic and tactical planning, operating model design, and organizational change.

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Human Resources & Career Development

STRATEGIC HUMAN RESOURCE MANAGEMENT +

Presenter: Julian Troian, graduated in Economics and Banking Sciences at University of Udine, Italy. Initially working in Paris at the Headquarters of Banque Sudameris he first discovered the importance of keeping and nurturing talent in organizations. Next he moved to Milan at the Bank’s mother company Intesa San Paolo. Based in Udine, Julian accepted the role of HR Director Europe at Snaidero, 4th European manufacturer of fitted kitchens. He then became HR and Organization Director of Stroili Oro Group, the largest jewellery chain in Europe.

Since 2010, he has been HR Director EMEA at Ampacet Corporation taking care of engagement programs, leadership development, strategic recruitment, personnel well-being, organization analysis and re-design. He is now HR Director of Etix Group and has covered senior HR Roles in Industrial Multinationals, Private Equity owned companies, Retail Business and Banking, always focusing on engagement programs, leadership development, strategic recruitment, personnel well-being, organization analysis and re-design. Julian is also Adjunct Professor at SDA Bocconi Business School in Milan where he lectures MBA and Executive MBA Students on Engagement, Leadership and Strategic Human Resources Management.

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Management of Resilient Portfolios

YOUR DECISION MAKING TOOLBOX FOR PORTFOLIOS +

Presenter: Bernard Herman, MBA, works as an independent consultant in Corporate Finance, Risk Management and Restructuring of financial institutions. He is also a non-executive director on the board of a bank, several Private Equity and Hedge funds as well as family offices. Bernard Herman holds an MBA in Analytical Economics from the University of Namur. He started his career as an econometrician with the energy sector team of Data Resources Inc, in Cambridge Mass., USA. His academic interest lays in non parametric analysis of investment portfolio, and risk management issues. He currently teaches a course on Portfolio Management, an MBA program elective

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Intercultural Management

BUILDING ON INVISIBLE DIFFERENCES +

Presenter: Hakan Lucius is Professor of Management and Finance.  He teaches at the Executive MBA at the Frankfurt School of Finance and Management, and is a full time professional at the European Investment Bank (EIB), managing multicultural teams.  Prof. Lucius received a Ph.D. with distinctions in industrial economics, an MBA from INSEAD, France, and an MSc in Engineering from Vienna Technical University.  At the EIB, Prof. Lucius is heading Corporate Responsibility and Civil Society, covering sustainability and stakeholder engagement dimensions of the institution.  Prior to this, he worked in financing operations within and outside the European Union.  He currently also serves as the President of the European Investment Bank’s Pension Board, and is on the eligibility committees of the Association of the Luxembourg Fund Industry’s Environmental fund label and of the ESG fund label, he is member of the European Investment Bank Institute’s Social Committee and of the Royal Institute of International Affairs, Chatham House.

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Branding

BUILDING STRONG BRANDS +

Presenter: Benedikt Jonas has more than 17 years of experience in International Marketing, Branding and Digital Strategy. He is a Consulting Director at PwC Luxembourg helping clients on customer experience, digital transformation and strategy. Benedikt has been leading Brand and Digital Marketing in Europe, Middle East, India and Africa where he was responsible for PwC’s global brand repositioning and implementation in 2010. Benedikt has conducted several global assignments for PwC in New York including Global Brand Programmes, Brand Measurement, Social Media and Digital Strategy.

Benedikt Jonas holds a Master in International Marketing & e-business “magna cum laude” from HEC Liège and a Bachelor’s Degree in History “magna cum laude” from Université catholique de Louvain (UCL) and the University of Edinburgh.

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Strategies for Competitiveness

FIRMS, CLUSTERS & ECONOMIC DEVELOPMENT +

Presenter: Alfred Steinherr graduated from Université de Lausanne, McMaster University (MA, economics) and George Washington University (MS, mathematics). He received his Ph.D. from Cornell University and an honorary doctorate from the Université de Nancy, France. During his time as Professor of economics at the Université Catholique de Louvain he served in the Research Department of the International Monetary Fund in Washington and as Economic Advisor to the Commission of the European Union. He joined the European Investment Bank as Director of the Financial Research Department and moved on to become the Chief Economist.  After retiring from the EIB he served as head of macroeconomics at the Deutsche Institut für Wirtschaftsforschung in Berlin and as Rector/Professor of Economics at the University of Bolzano, Italy. For eight years Alfred was advisor to the government of Kazakhstan and served as advisor to the United Arab Emirates together with Nobel Laureate, Professor Robert A. Mundell, and now serves on several boards of academic and financial institutions.

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The Smart Team Manager

ACHIEVE MORE & BE A GREAT TEAM +

Presenter: Esther A.C.E. Celosse is an adjunct Professor of Management at the Jack Welch College of Business at Sacred Heart University in Luxembourg. During her 25-year professional career in the world of global finance she managed teams, set up fresh-field products and markets developments, project managed strategy developments and mergers & acquisitions and set up her own business focussing on performance improvement through personal leadership development. At SHU she teaches courses in leadership development, change management, project management and team management and she acts as mentor and coach to SHU students.

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