Benedikt Jonas, M.S., Adjunct Professor of Marketing

150x150_shu_BenediktJonas BWBenedikt Jonas has more than 17 years of experience in International Marketing, Branding and Digital Strategy. He is a Consulting Director at PwC Luxembourg, helping clients with customer experience, digital transformation and strategy. Benedikt has been leading Brand and Digital Marketing in Europe, Middle East, India and Africa where he was responsible for PwC’s global brand repositioning and implementation in 2010. Benedikt has conducted several global assignments for PwC in New York, including Global Brand Programmes, Brand Measurement, Social Media and Digital Strategy.

Benedikt holds a Master of International Marketing & e-business “magna cum laude” from HEC Liège and a bachelor’s degree in History “magna cum laude” from Université catholique de Louvain (UCL) and the University of Edinburgh.