Academics

Teacher Appreciation Week

Happy #TeacherAppreciationWeek! ✏️ 🍎 🎓

School may look and feel different these days, but professors are working hard to ensure that students can continue their education throughout this difficult time.

Intro to Digital Marketing: MAY 25 – JUN 15

Open Enrollment Course

4 WEEKS

MAY 25 – JUN 15

3 HOURS

Time commitment
per week

4 CLASSES

1 class
per week

AACSB
Accredited

€950

Chamber of Commerce

Training Center
Luxembourg-Kirchberg
(parking provided)

What You Will Learn

As a modern business manager it’s crucial to understand the basic laws and practices of digital marketing. One must be aware of the basic terminology, be able to identify the typical opportunities, and know the elements of a digital marketing strategy as well as the most common tactics and resources needed to apply them. As main themes we will cover:

  1. Digital business and service design
  2. Acquisition
  3. Retention
  4. Analytics

Key Benefits

By completion of this introductory course you will be able to:

  • Define digital marketing and understand its relevance in today’s business world. You will have a general view on what is commonly referred as “digital marketing” and how it links to business strategy and marketing strategy.
  • Describe the role and importance of digital marketing in a company’s overall marketing and sales strategy.
  • Identify the key digital marketing processes including
    1) Branding & Awareness building
    2) Customer acquisition
    3) Customer retention

Course Features

  • This course has a very pragmatic and practical approach. We will go through a lot of real life examples and situations and analyze them together. Key learning method being classroom discussion.
  • Key expectation from all students is to contribute to dynamic and interactive class discussions (even if the class will be online) and to share their own knowledge and experience, even as a consumer.
  • The grading is based on class activity, a team report and the classroom presentation of the team report.

Who Should Attend?

  • Anyone interested in the basic laws of marketing and sales, which are becoming more and more digital.
  • Managers from other than business development related functions to better understand one of the biggest investments companies make.
  • Entrepreneurs and students interested in a start-up career to be better prepared for the key go-to-market and growth challenges a young company has.

Course Instructor

Juho Wallenius, M.S., Adjunct Professor of Marketing, SHU

Juho Wallenius, M.S.


MBA Application Deadline Extended

MBA Admissions COVID-19 Response

MBA Application Deadline Extended

At the Sacred Heart University Luxembourg, we recognize the extraordinary personal and professional challenges that the coronavirus pandemic poses, including your application to business school.

We admire your decision to invest in yourself in this time of uncertainty.

An MBA from the Sacred Heart University will help future-proof your career as the the global economy rebounds.

We’ve made adjustments to our MBA admissions process to accommodate you, wherever you are in the process.

PERSONAL CONSULTATIONS

Connect one-on-one for a personal admissions consultation with an admissions representative via Skype, WebEx, or WhatsApp to talk about your goals, the application, our program, culture and any other questions you may have.

ONLINE GMAT AND/OR TOEFL TESTS

We encourage you to take at-home version of the GMAT and TOEFL.

ATTENTION: The Online GMAT is available starting April 20. The benefit of the GMAT Online exam is that candidates can schedule appointment times around the clock—24 hours a day, 7 days a week—allowing for greater flexibility during an evolving situation.

The TOEFL is also now available online:

Sacred Heart University may offer Provisional Acceptance for students who do not meet the minimum English Language requirements.

  • Students may complete Online ESL courses at Sacred Heart University’s English Language Institute or other ESL school prior to starting their academic program.
  • If applicant does not have an English Proficiency Exam Score, complete the ESL Exam Waiver Request

GMAT WAIVERS

We’re offering GMAT waivers to the Full-Time MBA with internship and Part-Time MBA programs to accommodate the current testing limitations.

EXTENDED DEADLINES

For more information about deadline extensions, please contact us at mba@shu.lu or info@shu.lu.

FREE PERSONAL ASSESSMENT OF ELIGIBILITY

Our Graduate Admissions Office can offer you a free personal assessment of eligibility. After which, we will then be able to provide a more precise potential start-date and individual schedule for your potential MBA and/or Business Certificate program.

To begin the process, please send the following documents to Admissions & Administrative Director, Mr. Antoine Rech (arech@shu.lu):

  1. Transcript(s)
    Copy/Scan from all previous colleges and universities attended—i.e., Bachelor’s degree and Master’s degree
  2. Diploma(s)
    Copy/Scan
  3. Professional Certificate(s) and/or Professional License(s)
    Copy/Scan
  4. Resume/CV

NON-EU NATIONAL APPLICANTS

STAY UP TO DATE

Stay up to date with the campus-wide responses at the SHU Coronavirus Information page.

We’re committed to helping you at every step of the application process and hopefully welcoming you in the Class of 2020. We look forward to receiving your application for this fall.

APPLY NOW

Apply Now

CONNECT & EXPLORE WITH US

Sacred Heart Faculty Shares Online Learning Strategies

Sacred Heart Faculty Shares Online Learning Strategies

Online learners should establish a routine, take breaks and communicate with peers and instructors

Online classes can be difficult, and students of all ages can easily become distracted or succumb to procrastination. Three Sacred Heart University experts—Antoinette Bruciati, associate professor and faculty chair in the Isabelle Farrington College of Education; Steven Michels, associate provost; and Sean Heffron, executive director of student success—are offering strategies and tips to help students dodge those traps.

Routine and Schedule

Location

Find a place to work where there are no distractions, says Bruciati. She encourages students to silence their phones and televisions so they can focus on what they need to accomplish. She suggests they tell family and friends not to disturb them during this time.

Create a Plan

Create a study plan by using a calendar to organize class readings, assignments and study time. Set aside a certain number of hours per day or week and stick to the schedule to avoid falling behind, Bruciati says.

Divide & Conquer

Divide lessons into manageable segments and tasks. For example, a one-hour video lecture can be divided into three 20-minute segments, says Bruciati. Students can write down the stop time from the video player and resume the lecture from the same spot later on.

Study Groups

Form a study group with two or three classmates. Group study sessions through any video teleconferencing platform can be an excellent way to avoid academic and social isolation. Select a group leader who can keep everyone focused and on task.

Countering Common Misconceptions

Communication

Communicate more with faculty; online learning does not mean distance from professors, Heffron says. In fact, students should speak with professors more often, since they are not in the physical classroom together. They also should make sure to engage with their classmates. They should be texting and chatting with a handful of students from the class so they can feel part of a learning community, he says

Take a Break

Taking breaks and getting plenty of rest are good ways for online students to stay healthy, Bruciati says. They also can avoid eyestrain from computer use by reducing the amount of ambient light in the room: avoid the use of fluorescent lighting; partially close curtains, shades or blinds; and position computers so windows in the room are off to the side. Adjusting the computer display’s brightness and increasing the text size on the screen also helps reduce eyestrain. Additionally, students should develop the habit of looking away from the computer monitor approximately every 20 minutes.

Learning Online Can be Better

Learning online can be better than classroom lessons, according to research that shows a well-designed online course is just as effective or even more effective than a traditional class setting. “In terms of comparing online learning to on-ground learning, online learning—when done right—can far surpass in-person learning in many areas,” Heffron says.

“Humans are social creatures, so of course young men and women prefer sitting in a classroom and learning together if they can,” Heffron says. “However, when it comes to the learning itself, assessments and examinations designed for online courses engage students in different but more flexible ways.” The world is moving to a remote working environment—especially in times like this—and students who have demonstrated success in working remotely will have an advantage when they look for a job, he adds.

Support & Resources

Frustration

Frustration happens, and new online learners also can feel anxious or overwhelmed the first time they access their courses, Bruciati says. Students must take some time to become comfortable in the online environment and practice using new technology before beginning lessons. “Students should not hesitate to contact the instructor when they need academic support or assignment clarification,” Bruciati says. “Instructors are eager to help their students succeed. No question is too insignificant to ask.”

Students should understand that frustration is normal, especially considering this global health crisis, says Michels. “It’s a challenging time to be focused and clear-headed. While feeling overwhelmed is not a good sensation, feeling challenged is part of the process. It means that you’re learning something.”

Support at SHU

There is support at SHU for students taking online courses, such as tutorials and other resources available through SHU’s student success center, Heffron says. Success coordinators will work with students one-on-one to teach skills and help organize and manage the workload. “We have tutors for almost every subject who can meet with students face-to-face through the computer. We also offer an online writing lab where students can send papers to be reviewed before submitting them for grades,” he says.

Avoid Technical Issues

Save Your Work

Back up assignments by saving them on a USB drive or external hard drive. Bruciati also recommends uploading assignments to the cloud or emailing them to a school or personal account. Remember to save documents every 10 to 15 minutes while working them. Don’t risk losing them as the result of a computer crash, she says.

Don’t Procrastinate

Submit assignments early to avoid stress. Technical difficulties or unexpected emergencies can occur at any time, and some teachers deduct points when students submit assignments after the due date, Bruciati advises.