Category Archives: Events

Intro to Digital Marketing: MAY 25 – JUN 15

Open Enrollment Course


MAY 25 – JUN 15


Time commitment
per week


1 class
per week



Chamber of Commerce

Training Center
(parking provided)

What You Will Learn

As a modern business manager it’s crucial to understand the basic laws and practices of digital marketing. One must be aware of the basic terminology, be able to identify the typical opportunities, and know the elements of a digital marketing strategy as well as the most common tactics and resources needed to apply them. As main themes we will cover:

  1. Digital business and service design
  2. Acquisition
  3. Retention
  4. Analytics

Key Benefits

By completion of this introductory course you will be able to:

  • Define digital marketing and understand its relevance in today’s business world. You will have a general view on what is commonly referred as “digital marketing” and how it links to business strategy and marketing strategy.
  • Describe the role and importance of digital marketing in a company’s overall marketing and sales strategy.
  • Identify the key digital marketing processes including
    1) Branding & Awareness building
    2) Customer acquisition
    3) Customer retention

Course Features

  • This course has a very pragmatic and practical approach. We will go through a lot of real life examples and situations and analyze them together. Key learning method being classroom discussion.
  • Key expectation from all students is to contribute to dynamic and interactive class discussions (even if the class will be online) and to share their own knowledge and experience, even as a consumer.
  • The grading is based on class activity, a team report and the classroom presentation of the team report.

Who Should Attend?

  • Anyone interested in the basic laws of marketing and sales, which are becoming more and more digital.
  • Managers from other than business development related functions to better understand one of the biggest investments companies make.
  • Entrepreneurs and students interested in a start-up career to be better prepared for the key go-to-market and growth challenges a young company has.

Course Instructor

Juho Wallenius, M.S., Adjunct Professor of Marketing, SHU

Juho Wallenius, M.S.

MBA Application Deadline Extended

MBA Admissions COVID-19 Response

MBA Application Deadline Extended

At the Jack Welch College of Business & Technology at SHU Luxembourg, we recognize the extraordinary personal and professional challenges that the coronavirus pandemic poses, including your application to business school.

We admire your decision to invest in yourself in this time of uncertainty.

An MBA from the Jack Welch College of Business & Technology at SHU Luxembourg will help future-proof your career as the the global economy rebounds.

We’ve made adjustments to our MBA admissions process to accommodate you, wherever you are in the process.


Connect one-on-one for a personal admissions consultation with an admissions representative via Skype, WebEx, or WhatsApp to talk about your goals, the application, our program, culture and any other questions you may have.


We encourage you to take at-home version of the GMAT and TOEFL.

ATTENTION: The Online GMAT is available starting April 20. The benefit of the GMAT Online exam is that candidates can schedule appointment times around the clock—24 hours a day, 7 days a week—allowing for greater flexibility during an evolving situation.

  • GMAT Update on Coronavirus and its Impact on Testing
    • Program Name: MBA with internship (Luxembourg)
      Program Code: FCG-P4-17
      School Name: Jack Welch College of Business & Technology
      Institution Name: Sacred Heart University
    • Program Name:MBA, Part-Time (Luxembourg)
      Program Code: FCG-P4-93
      School Name: Jack Welch College of Business & Technology
      Institution Name: Sacred Heart University
  • Pearson VUE Updates – GMAC’s testing partner
  • NEEA Updates – National Education Examinations Authority of China

The TOEFL is also now available online:

Sacred Heart University may offer Provisional Acceptance for students who do not meet the minimum English Language requirements.

  • Students may complete Online ESL courses at Sacred Heart University’s English Language Institute or other ESL school prior to starting their academic program.
  • If applicant does not have an English Proficiency Exam Score, complete the ESL Exam Waiver Request


We’re offering GMAT waivers to the Full-Time MBA with internship and Part-Time MBA programs to accommodate the current testing limitations.


For more information about deadline extensions, please contact us at or


Our Graduate Admissions Office can offer you a free personal assessment of eligibility. After which, we will then be able to provide a more precise potential start-date and individual schedule for your potential MBA and/or Business Certificate program.

To begin the process, please send the following documents to Admissions & Administrative Director, Mr. Antoine Rech (

  1. Transcript(s)
    Copy/Scan from all previous colleges and universities attended—i.e., Bachelor’s degree and Master’s degree
  2. Diploma(s)
  3. Professional Certificate(s) and/or Professional License(s)
  4. Resume/CV



Stay up to date with the campus-wide responses at the SHU Coronavirus Information page.

We’re committed to helping you at every step of the application process and hopefully welcoming you in the Class of 2020. We look forward to receiving your application for this fall.


Apply Now