Executive Education

SHULU reportage

How to avoid career stagnation (hint: it’s not quitting your job!)

You’ve been working in your field for over ten years, and have built a skill set that serves you well in your current role. You could, foreseeably, continue at the same level until you retire. But the current climate of economic uncertainty, and a creeping suspicion that you’re operating under your potential, makes you wonder if you should try to do more. But what’s that “more”, and how can you bridge the gap between your current professional experience and the career you really want?

Stagnation, and finding a realistic way out of it, is a key concern for many career professionals at the moment. It may be one of the drivers of a social trend started in 2021 called “The Great Resignation” where a historic rate of workers are quitting their jobs. Though the term originated in the United States, it is not an exclusively American
trend. In fact, a recent Microsoft survey shows that 41% of workers globally are considering leaving their current positions.

A time to upskill

Though professional stagnation is real, quitting may not be an option for many. Another, often more viable option, is to upskill while continuing to work. That training can then act as a launch pad to either a new career or a better job. One way to achieve this type of career advancement support is through an Executive Master of Business Administration (EMBA) program.

The EMBA difference

An EMBA program is designed for working professionals with at least ten years of experience who are looking for career support that molds to their schedule and adapts to their current knowledge base.

Flexibility is a key theme of an EMBA program: classes are often offered in the evenings, which allows participants to continue working throughout the duration of the program. They also typically offer a flexible duration, rolling admission, and the student’s choice of program electives (then concentration in finance, management, digital innovation and sustainability). Another distinguishing factor is the advanced skill-building and career development found in an EMBA curriculum—with a good program scaffolding upon the skills
the student has already acquired throughout the course of their career.

The executive journey

An EMBA program will offer a core MBA curriculum covering topics such as finance and marketing, but will also weave in more advanced topics like corporate governance and leadership. However, it is the mentoring and coaching support—along with the network building opportunities—that can make the biggest difference on the job market. The executive journey gives students access to industry experts and a cohort of peers which they can leverage to achieve their personal and professional goals.

This ability to help career professionals make real progress is what inspired Sacred Heart University Luxembourg to pioneer their own EMBA. The program—the first of its kind in Luxembourg—offers each student with a customized journey to help them unlock their next career opportunity. Advanced degree programs like SHULU’s EMBA provide skill-building and career support—which can be just the bridge needed to access a higher level of professional potential.

To learn more about SHULU’s EMBA program, go to: https://www.shu.lu/emba/

Webinar SHULU IBCL June 2021

Webinar: Is Education Still the Most Powerful Weapon to Change the World?

Is Education Still the Most Powerful Weapon to Change the World?

Event hosted by: Sacred Heart University, Luxembourg in collaboration with Indian Business Chamber of Luxembourg

On June 16,2021 SHULU hosted an invigorating panel discussion in collaboration with IBCL (Indian Business Chamber of Luxembourg). The session engaged prestigious speakers from the industry.

– Elizabeth Layer: Talent Audit Partner, Deloitte Luxembourg
– Esther Celosse: Director Student Experience & Professor of Management, SHULU
– Kiran Nambiar: Alumna and Sales Operation Senior Officer Alter Domus
– Cristina Von Mayer: Alumna & Client Executive Director Gartner

Please find the video on Youtube :

LPEA-SHU Private Equity Training: OCT 5 – NOV 30


OCT 5–NOV 30



3 hours
per class


1-2 classes
per week



Chamber of Commerce

Training Center
(parking provided)


The Luxembourg Private Equity & Venture Capital Association (LPEA) and the Sacred Heart University have joined forces to create a business certificate for Luxembourg professionals, specifically designed to focus on Private Equity: The Private Equity Business Certificate Program.

Together, the LPEA and SHU developed a comprehensive curriculum that offers a unique opportunity to deep-dive into Private Equity and Venture Capital.


This initiative with the Sacred Heart University is the first of a long-term development in Luxembourg that aims at enhancing the skill set of newcomers and current practitioners in Private Equity and Venture Capital, while embracing the University’s “Learn Today, Apply Tomorrow” mission.



You’ll gain first-hand insight from seasoned professionals and experts on how best to apply what you learn,
into your current business or future career.

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Send download link to:

By clicking the submit button, you agree to the Privacy Policy and you accept to receive communication on our programs and receive personal advice from SHU to support your learning development needs. If you do not wish to share your contact details with us, please contact us at info@shu.lu to receive the electronic brochure for this program by email.


Private Equity is one of the best performing asset classes.

Over the past decades, the industry has consistently grown to exceed €4 trillion in assets under management. Those distributions, combined with the poor performance and volatility linked to traditional asset classes, have driven a number of new investors to enter the Private Equity world.

Luxembourg is one of the most popular jurisdictions for private equity and venture capital. Whilst historically a local presence in Luxembourg was limited mostly to smaller and/or emerging General Partners, many large international houses have set up and conducted business out of Luxembourg since the middle of the last decade with a considerable and growing local substance.

The Alternative Investment Fund Managers Directive (AIFMD) introduced new organizational requirements and specific disclosure rules regarding AIFMs managing AIFs which acquire control of non-listed companies and issuers. Focus shifted from well-known product regulation to manager regulation.

The alternative investments industry accepted the challenge and is governed today by a framework that is eligible to develop into a brand, just as the UCITS Directive.

PE managers appreciate Luxembourg's business friendly environment and they have embraced the introduction of the Reserved Alternative Investment Fund (RAIF), which completed the Luxembourg investment fund toolbox by a manager-regulated alternative fund.

In a fast changing environment, the industry is however facing challenges of an economic and regulatory nature. While Luxembourg has been active in the Private Equity field for more than two decades, until recently very few large investment vehicles were established there. In this new paradigm, the appetite for the Luxembourg fund structuring toolbox has increased beyond expectations. The diverse range of vehicles, from unregulated to regulated products, together with the asset class expertise developed over the years within the professional community and the CSSF are key factors of this collective success.

This shift is driving a strong demand for skilled employees who understand how the industry operates in its entire value chain—from fund structuring through to operations and exits.

The Private Equity & Other Alternative Asset Classes course and the Private Equity Business Certificate Program aim to meet the growing demands of the industry by delivering both engaging and challenging courses, providing participants with tailored curriculum and professional insights to develop new skills and knowledge directly applicable to the day-to-day business operations.


  • Standard Price: €1,950 (EUR)
    When you are ready to register, access the online registration system HERE.
  • Partial Payment is due upon registration. Participants will be invoiced separately for the remaining fee balance. Your space is secured upon receipt of full payment.
  • Price includes learning materials and processing fee.





This course will provide an overview of the main approaches, structures and actors in Alternative Assets and specifically Private Equity. With well-known on the ground practitioners the elements of a successful Private Equity Fund will be described and discussed in detail.
The course will specifically address:

  1. Alternative Asset Strategies such as Venture Capital, Leveraged Buyout, Real Assets and Private Debt.
  2. The fundraising, investment and portfolio management of Private Equity funds.
  3. Legal and tax aspects of selecting and setting up Private Equity vehicles.
  4. The exiting and performance measurement and reporting for Private Equity funds.


  • Grasping the Big Picture.
  • Introduction to the Private Equity market in Luxembourg.
  • Overview of different elements of a successful operation of a Private Equity fund.
  • Understand the opportunities and functioning of the Alternative Asset classes and the Private Equity market.
  • Lectures by and discussion with specialized practitioners of Alternative Asset market segments.


  • Lecture-based teaching method with interactive in-class discussions.
    (Basic preliminary studies, i.e. via internet, would be helpful.)
  • Practitioners such as fund managers, lawyers, auditors, tax advisors and other service providers to the industry will share their knowledge and experience and discuss theoretical and practical challenges of their specialization.
  • Participants will be required to participate actively in the class discussions.
  • Team Project: Your Private Equity/Alternative Asset Fund
    Participants will be split into teams the start of the course. The project will aim at simulating a real-life launch of an alternative fund using the topics covered throughout the course, and displaying that you understood the “Big Picture”. Participants will showcase their findings and fund in final pitch presentation.
    Faculty will be available throughout the course to provide feedback and advice.
  • Grading will be based on discussion participation and the Team Project.
  • Participants learn to recognize how they can use material in the context of their own organization and apply concepts in their professional environment of future career.
  • A diverse set of perspectives across industries, professional experiences and academic disciplines: participants come from a variety of backgrounds and companies, ensuring exposure to a broad range of learning experiences.
  • This courses is academically accredited at the graduate level.
  • Credits earned may be applied toward the Private Equity Business Certificate or the MBA Degree.


This course is designed as overview/introduction to Private Equity/Alternative Assets with more detailed and specialized discussions of the alternative asset universe.

  • Financial sector professionals with an interest to develop in Alternative Assets and Private Equity.
  • Individuals aspiring to start a career in the Alternative Assets and Private Equity markets.
  • Professional AND Individuals looking to expand their understanding of Private Equity.
  • Basic prior understanding of Private Equity and finance concepts will be helpful for this course, but is not a “must-have”.
    (Basic knowledge can be obtained via prior self-studies.)



Experts in the Private Equity and Venture Capital field, including fund managers, lawyers, auditors, tax advisors and other service providers to the industry will share their knowledge and experience and discuss theoretical and practical challenges of their specialization.



Send download link to:

By clicking the submit button, you agree to the Privacy Policy and you accept to receive communication on our programs and receive personal advice from SHU to support your learning development needs. If you do not wish to share your contact details with us, please contact us at info@shu.lu to receive the electronic brochure for this program by email.

Guy Ertz

Interview of Guy Ertz, Professor of Finance, Portfolio Management Courses

Guy Ertz, Chief Investment Advisor @ BGL BNP Paribas Luxembourg, tells us about co-teaching the Portfolio Management Course.

1. Guy, can you please briefly introduce yourself?

I have more than 25 years’ experience teaching topics like international economics and exchange rate dynamics, general equilibrium theory, risk management, etc. During my Ph.D., I had the opportunity to spend one year at the University of Minnesota, thanks to a Fulbright scholarship. That was a fantastic experience. I have been working in the Banking Industry since 1999 in Wealth Management and more precisely in Portfolio Management. I have been a member of the investment committee at group level for BGL BNP Paribas for more than 15 years. Managing through the great financial and Eurozone crisis was a challenging and important experience.

2. You are teaching this Portofolio Class with Mark Ritter, Former Senior Executive @UBS Stamford – Connecticut; why this “co-teaching” initiative?

I had the opportunity to participate in exchange programs at Trinity College Dublin (Ireland) and at the University of Minnesota. I was fascinated by the complementarity of these teaching approaches with the program at the Catholic University of Louvain in Belgium where I studied. Having the opportunity to teach with Mark will thus be quite complementary since we will be combining two different approaches, professional expertise (Capital Market Assumption & Initial Public Offering), visions and experiences from two sides of the world (his American one and my European one). This idea became a concrete project thanks to our Digital Campus initiative launched during the pandemic.

3. What are the benefits of such a class for our students?

I have been working on applied finance topics such as the estimation of long term expected returns of asset classes and more recently the risk-return properties of portfolios managed using ESG criteria. I started working on the first topic after I had participated in the 2006 CFA Summer School at Harvard. This topic was discussed in one of the Business cases and generated a lot of exciting debates at the time. We will share this experience in class. The second topic is more recent and is one of the most exciting and promising areas in banking and asset management, especially in Europe. We will discuss whether managing portfolios using ESG criteria improves the risk return trade-off based on a survey of the recent academic literature.

Mark will be using a number of business cases on key topics and will use his experience in investment banking and some of his publications to add a specific topic on IPOs and the recent trend in so-called SPACS (special purpose acquisition company).

4. What advice would you give our students to navigate through all these changes within the banking industry?

The banking industry has gone through challenging times especially since the great financial crisis and the low interest environment. It is key to remain open for new trends and adapt quickly. As mentioned, I think that the most challenging and promising trend is sustainable finance and the use of ESG or similar criteria in asset management.

Intro to Digital Marketing: MAY 25 – JUN 15

Open Enrollment Course


MAY 25 – JUN 15


Time commitment
per week


1 class
per week



Chamber of Commerce

Training Center
(parking provided)

What You Will Learn

As a modern business manager it’s crucial to understand the basic laws and practices of digital marketing. One must be aware of the basic terminology, be able to identify the typical opportunities, and know the elements of a digital marketing strategy as well as the most common tactics and resources needed to apply them. As main themes we will cover:

  1. Digital business and service design
  2. Acquisition
  3. Retention
  4. Analytics

Key Benefits

By completion of this introductory course you will be able to:

  • Define digital marketing and understand its relevance in today’s business world. You will have a general view on what is commonly referred as “digital marketing” and how it links to business strategy and marketing strategy.
  • Describe the role and importance of digital marketing in a company’s overall marketing and sales strategy.
  • Identify the key digital marketing processes including
    1) Branding & Awareness building
    2) Customer acquisition
    3) Customer retention

Course Features

  • This course has a very pragmatic and practical approach. We will go through a lot of real life examples and situations and analyze them together. Key learning method being classroom discussion.
  • Key expectation from all students is to contribute to dynamic and interactive class discussions (even if the class will be online) and to share their own knowledge and experience, even as a consumer.
  • The grading is based on class activity, a team report and the classroom presentation of the team report.

Who Should Attend?

  • Anyone interested in the basic laws of marketing and sales, which are becoming more and more digital.
  • Managers from other than business development related functions to better understand one of the biggest investments companies make.
  • Entrepreneurs and students interested in a start-up career to be better prepared for the key go-to-market and growth challenges a young company has.

Course Instructor

Juho Wallenius, M.S., Adjunct Professor of Marketing, SHU

Juho Wallenius, M.S.

MBA Application Deadline Extended

MBA Admissions COVID-19 Response

MBA Application Deadline Extended

At the Sacred Heart University Luxembourg, we recognize the extraordinary personal and professional challenges that the coronavirus pandemic poses, including your application to business school.

We admire your decision to invest in yourself in this time of uncertainty.

An MBA from the Sacred Heart University will help future-proof your career as the the global economy rebounds.

We’ve made adjustments to our MBA admissions process to accommodate you, wherever you are in the process.


Connect one-on-one for a personal admissions consultation with an admissions representative via Skype, WebEx, or WhatsApp to talk about your goals, the application, our program, culture and any other questions you may have.


We encourage you to take at-home version of the GMAT and TOEFL.

ATTENTION: The Online GMAT is available starting April 20. The benefit of the GMAT Online exam is that candidates can schedule appointment times around the clock—24 hours a day, 7 days a week—allowing for greater flexibility during an evolving situation.

The TOEFL is also now available online:

Sacred Heart University may offer Provisional Acceptance for students who do not meet the minimum English Language requirements.

  • Students may complete Online ESL courses at Sacred Heart University’s English Language Institute or other ESL school prior to starting their academic program.
  • If applicant does not have an English Proficiency Exam Score, complete the ESL Exam Waiver Request


We’re offering GMAT waivers to the Full-Time MBA with internship and Part-Time MBA programs to accommodate the current testing limitations.


For more information about deadline extensions, please contact us at mba@shu.lu or info@shu.lu.


Our Graduate Admissions Office can offer you a free personal assessment of eligibility. After which, we will then be able to provide a more precise potential start-date and individual schedule for your potential MBA and/or Business Certificate program.

To begin the process, please send the following documents to Admissions & Administrative Director, Mr. Antoine Rech (arech@shu.lu):

  1. Transcript(s)
    Copy/Scan from all previous colleges and universities attended—i.e., Bachelor’s degree and Master’s degree
  2. Diploma(s)
  3. Professional Certificate(s) and/or Professional License(s)
  4. Resume/CV



Stay up to date with the campus-wide responses at the SHU Coronavirus Information page.

We’re committed to helping you at every step of the application process and hopefully welcoming you in the Class of 2020. We look forward to receiving your application for this fall.


Apply Now