Data Science for Business Course

In partnership with

In the recent year the use of data and insights based on data is touching any business, even the most traditional ones. As a business owner, entrepreneur or just manager in a company aiming to exploit the potential of data, it is required to transition to a more data-analytics thinking mindset. Far from being required to become a data scientist, with deep technical knowledge, this course intends to set up the basis to become data-analytics oriented, which requires basic understanding of data mining and modeling techniques and the quality and usability of data models, knowing how to define a successful data-science strategy within your business, being able to set up a reliable data science process management and your first data-science team. Moreover this course would like to help the student identify the value of data and its potential monetization strategies, by exploring some real use-cases from the market.

The course will provide basic theoretical background and hands-on practical projects with the use of cutting-edge tools such as SAS® Viya 3.5 that is a cloud-based, analytical platform that provides quick, accurate, and reliable analytical insights.

The hands-on approach will cover in-class exercises and assignment in the topics of data visualization, predictive modeling, and business forecasting.