David Taylor, Ph.D., MBA, Professor of Marketing

David Taylor, Ph.D., MBA, Professor of Marketing, SHU

David G. Taylor, Ph.D. is an Associate Professor of Marketing and Sport Management, joining Sacred Heart University Luxembourg in 2010. David’s expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.

Prior to his academic career, he worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.

Degrees:
Ph.D. and MBA in Marketing, University of North Texas
Bachelor of Business Administration, LeTourneau University
Bachelor of Science in Journalism, University of Texas-Tyler

Teaching responsibilities
David regularly teaches Marketing Research, Marketing Management and the E-Marketing course, as well as the graduate Services Marketing class. He views teaching as a two-way process based on discussions, real-world case studies and the hands-on application of concepts.

Publications and Presentations

Contact Information
Tel: +1 (203) 416-3450
Emailtaylord44@sacredheart.edu