David G. Taylor, Ph.D. is an Associate Professor of Marketing and Sport Management, joining Sacred Heart University Luxembourg in 2010. David’s expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.
David G. Taylor, Ph.D. has a broad range of experience in both the academic and business worlds. Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing email newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.
With more than a decade of university teaching experience, Dr. Taylor has also led the SHU Semester in Luxembourg program and has taught numerous undergraduate and MBA courses at the Luxembourg campus. He has also received awards from the Welch College of Business for his teaching, research and service. Dr. Taylor has published research in top marketing journals, and recently served as guest editor for a special issue of the Journal of Product and Brand Management.
Ph.D. and MBA in Marketing, University of North Texas
Bachelor of Business Administration, LeTourneau University
Bachelor of Science in Journalism, University of Texas-Tyler
Dr. Taylor regularly teaches Marketing Research, Consumer Behavior and Principles of Marketing, as well as other undergraduate and MBA courses.
Research Interests and Grants:
Dr. Taylor’s research focuses on e-commerce, online word-of-mouth and digital advertising. His research has been published in Journal of Advertising Research, Journal of Business Research and others, and he regularly presents at national and international academic conferences.
Tel: +1 (203) 416-3450