David G. Taylor, Ph.D. is an Associate Professor of Marketing and Sport Management, joining Sacred Heart University Luxembourg in 2010. David’s expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.
Prior to his academic career, he worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.
Ph.D. and MBA in Marketing, University of North Texas
Bachelor of Business Administration, LeTourneau University
Bachelor of Science in Journalism, University of Texas-Tyler
David regularly teaches Marketing Research, Marketing Management and the E-Marketing course, as well as the graduate Services Marketing class. He views teaching as a two-way process based on discussions, real-world case studies and the hands-on application of concepts.
Tel: +1 (203) 416-3450