Erica is Marketing and Communication Adviser at the Jack Welch College of Business & Technology at Sacred Heart University in Luxembourg. She is responsible for defining the Marketing and Communication strategy and activities, working hand in hand with Farvest Agency team. She daily operates at securing online and offline marketing campaigns, she works on branding optimization, press & social media activities, partnerships & sponsorships development, events organization. Erica was born in Belgium and raised in France with many journeys abroad. She graduated from Audencia Business School before starting her career as a Communication Adviser at the Belgian Embassy in Paris. She then joined the “Agency World” before moving to Luxembourg 10 years ago to become Marketing and Communication Senior Manager in Big Fours. Convinced about the power and impact of compassionate, authentic and efficient communication, Erica is also a student at ICN Business School to become an Executive Coach. She is the happy mother of three little boys who keep her active and full of energy when not training for the half marathon she regularly runs with her husband and friends.