Dr. Jose Mendoza, Assistant Professor of Marketing

Jose Mendoza is an Assistant Professor at the Jack Welch College of Business, Sacred Heart University, in Fairfield, Connecticut (USA). His focus is on artificial intelligence marketing, consumer pricing, consumer neuroscience, big data, and machine learning. Also, he is an experienced senior global marketing executive with over 20 years of experience in global marketing alone. Mendoza is also a Researcher in Strategic and Global pricing, Consumer Behavior and Pricing Research methodologies. He had international roles based in Latin America, Europe, and the USA with scope in over 50 countries.

Furthermore, Mendoza had presented conference papers and delivered speaking engagements on the topic of consumer pricing, price perception, online price discrimination, digital pricing,
artificial intelligence, and online learning. His areas of expertise are Consumer Pricing, Artificial Intelligence Marketing, Complex Networks, and Neuromarketing.

He has a Doctor of Business Administration degree from Cranfield University in the United Kingdom, a Master of Business Administration degree from the University of Pittsburgh and a
Graduate degree in Marketing from IESA. He also has a Computer Engineering degree.