Martha J. Crawford in Fortune, Forbes & Entrepreneur

Martha J. Crawford in Forbes

AS SEEN IN FORTUNE, FORBES & ENTREPRENEUR
FAIRFIELD/WESTCHESTER | BUSINESS LEADERS
SHAPING TOMORROW’S TECH AND BUSINESS LEADERS

Sacred Heart University’s Jack Welch College of Business & Technology is pioneering the powerful convergence of business and technology education.

Martha J. Crawford
Dean Crawford at Sacred Heart University West Campus, the former GE headquarters.
It’s a recurring theme: By the time other schools are noticing industry trends, Sacred Heart University’s Jack Welch College of Business & Technology (WCBT) has already implemented them into the curriculum. One such trend is the inevitable junction of business and technology — a global movement for which WCBT is leading the charge.
“We’ve merged our faculties of computer science, engineering, and all facer of business into one school so that students can interact on diverse teams and are prepared for the rapid and continuous intersection of these industries,” says Dean Martha Crawford, Ph.D., who joined WCBT in August 2019 after a three-year stint at Harvard Business School and a 20-year career as a chief technology officer for leading technology companies in France.
Housed in the former GE global headquarters, WCBT’s state-of-the-art learning labs, active-learning cohorts, and startup incubators immerse students in real-world environments that foster organic growth. From day one, WCBT students are ingrained with an entrepreneurial mindset, a strategy Crawford says future-proofs students for industry evolutions that will inevitably occur throughout their careers.
“For students to cope and thrive in a rapidly changing wodd, they need to have the entrepreneurial ability to navigate complex challenges and a critical thinking toolkit to face never-before-seen ethical issues,” says Crawford.
With the rise of cyber hacking, fake news, and AI integration, tomorrow’s leaders must be wired with a strong ethical reasoning framework.

“As Catholic university, our mission is values-based. Our diverse faculty shares a common commitment to teaching business as a vector for positive social impact. We teach students to pay attention to not just shareholders, but all stakeholders — the suppliers, distributors, and society at large that will be impacted by business decisions,” says Crawford.
This ethical foundation is a university-wide orientation that was tested — and that prevailed — during the COVID-19 pandemic. When the first hints of the virus began circulating, Sacred Heart University was among the nation’s first institutions, and the first in Connecticut, to transition online in early March 2020.
“We saw the COVID hurricane coming and took immediate action to protect our community. Our senior leadership team unanimously voted to go online, and we started the next day,” says Crawford. To pull that off, the university relied on its own entrepreneurial flexibility to pivot and pioneer the road not yet traveled. “It was difficult for a few weeks, but everybody was on board,” says Crawford.
“By fall semester, our SHUFlex system allowed us to safely bring students back to campus for in-person dasses: she continues. “Thaes what I love about Sacred Heart University. We are entrepreneurial and agile. We go out of our way to meta¬phorically hold the door open for others. We don’t just teach our values; we live them.”

Globally Minded

Since 1991, Sacred Heart University’s Jack Welch College of Business & Technology has operated an MBA campus in Luxembourg. The digital integration of the campus provides all students invaluable international perspectives and networking opportunities. The Luxembourg campus is pioneering the integration of B-Corp and sustainability initiatives into the curriculum and offers unique executive education programs. Sacred Heart University also operates a campus in Dingle, Ireland.