Sacred Heart University News

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SHU 25th Graduation Ceremony: Friday, December 9, 2016, 6:00 pm

25th Graduation Ceremony
Sacred Heart University
Jack Welch College of Business & Technology
in the Grand Duchy of Luxembourg

Friday, December 9, 2016, 6:00 pm

Neimënster
Salle Robert Krieps
28, rue Münster
L-2160 Luxembourg

 

View Invitation

The SHU Jack Welch College of Business & Technology in Luxembourg is proud to present the Graduating Class of 2016!
 
Please join us at the 25th Graduation Ceremony of the SHU Jack Welch College of Business & Technology in the Grand Duchy of Luxembourg! SHU invites you to celebrate the achievements of the graduates and thank their spouses, significant others, and families who helped them through the rigorous MBA and graduate professional certificate programs.
 
We have been proud to have the graduates as our students and we will be proud to welcome them to the SHU Luxembourg Alumni Association.
 
All guests are invited to join SHU for a walking dinner and holiday reception immediately following the ceremony.
Commencement Exercises:6:00 pm*
Neimënster
Salle Robert Krieps
*Ceremony will step off promptly at 6:00 pm.
Please plan your arrival accordingly.
Walking Dinner & Holiday Reception:7:30 pm
Neimënster
The Cloister
Registration:
There is no charge for this event.
R.S.V.P by Monday, Nov. 21, 2016
Alexandra Lewis (alewis@shu.lu)
+352 22 76 13 33
Parking:Parking is not available at the Neimënster.
It is recommended that the upper city
parking lots be used (Saint-Esprit) or
the parking lot of the “Brasserie” of
Rives de Clausen.
Parking Map

The Rundown on 2017 Tax Reform in Luxembourg from SHU Alum Frédéric Scholtus (MBA ’12)

What Individuals Can Expect from Proposed 2017 Luxembourg Tax Reforms

Le coin des Big 4 / Les grandes lignes de la réforme fiscale 2017 pour les personnes physiques- LE JEUDI- OCTOBRE 6, 2016

Frédéric Scholtus
Frédéric Scholtus, Associate Partner, in charge of Global Mobility Services in the tax department, KPMG Luxembourg

Pour l’impôt des personnes physiques, cela se matérialise entre autres par une nouvelle répartition des tranches de revenus imposables, la refonte des crédits d’impôt et l’introduction de nouveaux taux d’imposition qui impacteront le porte-monnaie des ménages en 2017.

READ FULL ARTICLE

 

“Today I can manage time very well”- Monika Singh

Introducing Monika Singh: the newest Marketing Manager at Amazon EU!

Just as her student-days in the MBA with internship program at the SHU Jack Welch College of Business & Technology in Luxembourg are coming to a close, Monika Singh secured a full-time position with Amazon.

Monika, an accompanying spouse, started her MBA program in the fall of 2015 and immediately set her internship sights on Amazon. She will be the first to tell you it wasn’t easy, but over the last year, her drive and determination lead Monika to achieving her goal and landing a full-time role with the company.

As she completes her final courses in the MBA program, SHU checked-in to ask Monika about her life as a student and now, as an employee in Luxembourg:

How did you find life as a student in Luxembourg?
How does it feel to be offered a full-time job in Luxembourg?
How has the MBA helped develop your career?
Any changes in your personal life since you started the MBA program?

Here’s what Monika had to say…

Plagiarism In The Digital World

By David G. Taylor, Ph.D.

Today, it is easier than ever before to commit plagiarism, and the lines are as to what constitutes plagiarism have grown fuzzier and hazier. As a result, even marketers who consider themselves ethically constrained may cross those lines.

As a university professor, fighting student plagiarism is a battle as old as my profession, but today it is even more difficult. Students can copy and paste entire documents with a few keystrokes. But plagiarism has also become more difficult to define. Our university handbook defines plagiarism as “misrepresenting the sources of one’s information and ideas” or “presenting another person’s written words or ideas as one’s own.”

In the age of social media and content aggregation, this notion seems almost quaint. Content sharing and assimilation is an integral part of the social media environment, and millennials have grown up in this world. But it’s not unique to the younger set. When any of us connected consumers find something that catches our fancy, we “like”, “retweet” or “share” it. It’s the social part of social media.

download

Marketers are no different. There is a world of content out there, and we want to share it with our customers, or highlight information that support our messages. It’s a vital part of maintaining our presence in digital and social media. But it’s easy to slip into questionable acts of plagiarism. How many times have I needed an image for a PowerPoint presentation, and simply copied and pasted from Google? More than I’m willing to admit.

The format in which Google returns search image results, in particular, makes the process of plagiarism seem more innocuous. We receive a page of images disconnected from their source, and a simple right-click makes it our own. Similarly, it’s a short leap from using text as source material to just copying it outright. With all of the sharing going on, it can also be difficult to cite original sources, even if we want to. For example, in researching this article, I found an info-graphic that claimed that the level of plagiarism on the Internet could exceed 63%. I found no source for this statistic, despite URLs listed as sources, so I am not going to cite it as fact, tempting as it may be. I will simply say that this claim exists on the Internet.

As a marketer, there are steps you can take to avoid becoming part of the significant percentage of Internet content (whatever that percentage may be) that is plagiarized:

Don’t use Google image search as a content tool.

Just don’t do it. Subscribe to a royalty-free stock image service such as ShutterStock instead.

Use hyperlinks to refer readers to the original source.

It is unlikely the content owner will complain if you cite a short snippet of their text and drive traffic to their site. (If you’re reading this and want to share it on your website, feel free. Just link this page.)

When retweeting or otherwise sharing posts, be sure the original source appears prominently.

If you’re sharing an industry report, attribute whatever you say to the organization that created it.

Avoid retweeting images or graphics.

Unless you have explicit permission to share, or the image appears in your Facebook feed when you share a link to a page, use text and hyperlink to the image. (And, of course, credit the source.)

Don’t copy and paste text.  

Unless you are planning to directly quote text, don’t copy and paste it into a new document.  It’s a commonly used shortcut – copy, paste, then change the copied text to paraphrase – but too often the last step is either insufficiently original, simply overwriting a word here or there, or skipped altogether.  Rather than copying and pasting the original text, type the paraphrased section on the new document in your own words (and, of course, be sure to attribute the source material.)

David G. Taylor, Ph.D., is Associate Professor of Marketing at Sacred Heart University.  Dr. Taylor has more than 12 years of experience in the interactive marketing industry, and his research into online branding, social media and digital marketing has appeared in top academic journals.  

The Student Becomes the Teacher: Alumnus Returns to SHU Lux as Guest Lecturer

Leading & Influencing with Integrity, a compulsory course in the MBA program, has always been an interactive and dynamic course. But on Monday’s session, the classroom transformed into a theater when Director of Les Théâtres de la Ville de Luxembourg and SHU Alumnus, Tom Leick-Burns, MBA (Class of 2012) took the stage in his debut role as Guest Lecturer.

Having been a former student in the course, Professor Mary Trefry initially invited Leick-Burns to speak to her class to offer some insight as to why he decided to pursue an MBA and share a bit of his professional/life experiences.

It has only been a year since Leick-Burns succeeded his predecessor Frank Feitler, as the Director of Les Théâtres de la Ville de Luxembourg. Speaking on the context of being a leader after being an employee of the company for nearly 10 years, he says,

When I was appointed as the Director, I was very nervous about how the job would go. The trust that Frank put in me was equally flattering and terrifying. I used to compare myself with him and people used to ask me what changes I would bring in. But then I realized that I am what I am and I shouldn’t compare myself with anyone. I told everyone that I am not going to change anything, but will certainly develop things. If you are true to yourself, you can achieve a lot of things.

WGB 612 Leading & Influencing with Integrity Guest Lecture, Tom Leick-Burns, offers his wisdom and insight on pursuing an MBA and being Director of Les Théâtres de la Ville de Luxembourg

Elaborating on the need to believe in yourself, Leick-Burns added,

I know that I have worked hard for the job and I did my MBA so that I am qualified for the job. So why should I doubt myself?

According to Leick-Burns being a leader means one has to be a fast learner, and also be able to make decisions quickly. He explained that you don’t always have time get everyone’s input, therefore having a core team of trusted and authentic colleagues to discuss your decisions amongst  is a crucial component of a successful leader.

Despite the class running late into the evening , both students and Leick-Burns were equally enthusiastic to engage in a Q&A session.

QUESTION

What challenges have you faced as a leader?
– Samy Mzabi, Welch MBA student

ANSWER

The main challenge for me was to shut out the voice in my head saying, ‘you are not good enough’. Once you get that out, you will have clear thoughts.
– Tom Leick-Burns, Director of Les Théâtres de la Ville de Luxembourg, MBA (Class of 2012)

QUESTION

As a leader, how to do you draw a line between being a friend and being a boss?
– Jouda Adada, Welch MBA with internship student

ANSWER

To strike out a balance, one needs to know and understand one’s job and responsibilities very well. From my experiences and from what I have learnt, you don’t need to shout at people to get things done.

If you are authentic with your colleagues, you can earn the respect and the trust that is necessary to succeed in a leadership role.
– Tom Leick-Burns, Director of Les Théâtres de la Ville de Luxembourg, MBA (Class of 2012)

SHU Discover’s Luxembourg 2016

Saturday, September 10, 2016: Two teams of MBA with internship students from the new 2016 cohort were on the hunt, representing Sacred Heart University in 9th annual Discover Luxembourg (2016) challenge.

The charity event which supported Stemm vun der Strooss, was organized by www.chronicle.lu in collaboration with the Luxembourg City Tourist Office (LCTO) and the Ville de Luxembourg. Although this year’s theme color was orange, courtesy of ING Luxembourg, the 2016 Event Partner, the two SHU teams stood out and showed their SHU spirit wearing SHU LUX T-shirts.

Sacred Heart University Team 1 & Team 2: Discover Luxembourg 2016

The “discovery of the city” began from Place de Guillame in front of the LCTO and led students to the vibrant corners of Luxembourg City, many of which had never been spotted by these new residents. As contestants on the 8-10 km course, SHU students had the opportunity to explore and discover various facets of Luxembourg’s culture, history, technology and gastronomy, with eight Event Stations along the way in which they could participate in challenges to win points. They also had ten questions to answer, as well as 10 photographs to take and post on social media using the #discoverlux2016 hashtag.

Questions varied from topics on the Cold War, film and entertainment, and some related to the charity institution, Stemm vun der Strooss. Selfies were required at serveral, unique sites in Luxembourg; from The Sheep on Grand Rue to the Melusina Statue in Grund.

Even though we did not win, it was a wonderful bonding and learning experience for all of us. For me, the most entertaining aspect was posting selfies from locations across Luxembourg City
-Jouda Adada, Team Captain of Sacred Heart University Team 1

At the Sheet Statue on Grand Rue
At the Sheet Statue on Grand Rue: SHU Team 1

Discover Luxembourg was an amazing adventure! We had a lot of missions to complete around the city, such as posting pictures from certain places, solving puzzles and quizzes, and doing activities. My favorite one was one of the first challenges at the ING counter where we had to complete a two-meter long distance on a weird little machine that consisted of two pedals. It looked innocent and funny, but turned out to be pretty difficult to keep the balance on and not fall off of it. Even though we did not win, the best thing about this event was the fact that we got to spend an amazing time together representing our university in the atmosphere of fun. …and on top of that the weather was gorgeous!
-Patrycja Stala, Team Captain of Sacred Heart University Team 2.

At Melusina Statue: SHU Team 2

Students even got a chance to meet and interact with SHU alumnus and local, Luxembourg entrepreneur, Lene Pederson, Founder of LeneLife, a business dedicated to promoting healthy and happy living through natural food and nutrition, exercise and individual growth.

With SHU Alumnus Lene Pederson
With SHU Alumnus Lene Pederson

At the end of the day both SHU teams completed the challenge reaching the final destination of Konvikt Centre on Ave Marie Therese where the prize/award ceremony was held! Way to go!

SHU Team 1:

SHU Team 2:

Jouda AdadaPatrycja Stala
Raju AkulwarIuliana Stan
Niranjan Mysore VishwamurthySaranya Valsarajan
Kevin Nolan