SHULU’s “Sustainability in Action” Leadership Platform delivers concrete and actionable results

Ideation Camp 2021

Sacred Heart University’s recently launched “Sustainability in Action” Leadership Platform has produced its first tangible outcomes. An ideation camp, ran in collaboration with Luxinnovation and +Impakt, produced impressive results with five concrete business plans in the field of circular building construction in Luxembourg.

“As promised by the name of our ‘Sustainability in Action’ Leadership Platform, we have delivered concrete and actionable results made in Luxembourg, for Luxembourg, two months after its launch at KlimaExpo last October. Our success has been based on our 3C approach to sustainable development: generating Confidence, inspiring Creativity, fuelling Collaboration. These are amazing outcomes that showcase the effectivenss of SHULU’s education”, said Marcus Muller, Professor of Management at SHULU and ideation camp co-ordinator.

The five winning projects:
• One business plan is centered around the development of an AI-driven online platform effectively connecting owners of non-living spaces such as schools, garages or malls with potential users for sports, crafting or community events outside business hours.
• A second team identified the need and proposed a compelling solution for a material bank, made in Luxembourg. The service platform would be designed to centralize the quantity and quality of raw materials such as steel, concrete, wood, glass or copper per individual building. An online link to commodity market pricing would allow for actual ‘on the spot’ valuation of the material.
• “How to create a market for used materials?” was the key question that team 3 tackled. As a result of their background research and subsequent ideation, they put together an intriguing business plan for an online market dedicated to used products and materials from the construction sector.
• The fourth project introduced the novel perspective of a certification of construction processes to assess and certify the quality of products and materials for practical re-use in the construction lifecycle instead of shipping it straight to waste.
• Finally, a fifth team came up with an avantgarde solution of a modular “house within a house” concept to make efficient use of unoccupied or too large residential spaces, in response to Luxembourg’s increasing housing problems.

“None of the twenty two MBA students had any prior experience in either circularity or the construction industry. Our ideation camp enabled them to become ambassadors of change through sustainable innovation and transformation. This awesome journey confirms Malcolm X’s quote: Education is the passport to the future; tomorrow belongs to those who prepare for it today!” added Marcus Muller.

All five ideas made it into Luxinnovation’s idea-to-flagship pipeline. SHULU will carry two of the promising business plans forward (material bank and certification), immediately into its “Capstone Consulting Services” Course, where students will drive the projects towards further implementation with Luxinnovation as their client.

“Outstanding results”, was Johnny Brebels’ reaction to the output of SHULU’s ideation camp. He is Luxinnovation’s Director of Company Relations and Support and sees “significant synergies for each of the five business plans. A win-win with ongoing innovation initiatives in Luxembourg. Beyond the educative aspect, the sustainable and innovative dimensions are perfectly aligned with Luxinnovation’s mission to support companies and contribute to a digital sustainable economy. In case some of the student teams intend to create startups we could also see how to support them with incubation, state aid, acceleration or venture capital as we do for other startups”.