Tag Archives: Sacred Heart University Luxembourg

The Rundown on 2017 Tax Reform in Luxembourg from SHU Alum Frédéric Scholtus (MBA ’12)

What Individuals Can Expect from Proposed 2017 Luxembourg Tax Reforms

Le coin des Big 4 / Les grandes lignes de la réforme fiscale 2017 pour les personnes physiques- LE JEUDI- OCTOBRE 6, 2016

Frédéric Scholtus
Frédéric Scholtus, Associate Partner, in charge of Global Mobility Services in the tax department, KPMG Luxembourg

Pour l’impôt des personnes physiques, cela se matérialise entre autres par une nouvelle répartition des tranches de revenus imposables, la refonte des crédits d’impôt et l’introduction de nouveaux taux d’imposition qui impacteront le porte-monnaie des ménages en 2017.

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Plagiarism In The Digital World

By David G. Taylor, Ph.D.

Today, it is easier than ever before to commit plagiarism, and the lines are as to what constitutes plagiarism have grown fuzzier and hazier. As a result, even marketers who consider themselves ethically constrained may cross those lines.

As a university professor, fighting student plagiarism is a battle as old as my profession, but today it is even more difficult. Students can copy and paste entire documents with a few keystrokes. But plagiarism has also become more difficult to define. Our university handbook defines plagiarism as “misrepresenting the sources of one’s information and ideas” or “presenting another person’s written words or ideas as one’s own.”

In the age of social media and content aggregation, this notion seems almost quaint. Content sharing and assimilation is an integral part of the social media environment, and millennials have grown up in this world. But it’s not unique to the younger set. When any of us connected consumers find something that catches our fancy, we “like”, “retweet” or “share” it. It’s the social part of social media.

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Marketers are no different. There is a world of content out there, and we want to share it with our customers, or highlight information that support our messages. It’s a vital part of maintaining our presence in digital and social media. But it’s easy to slip into questionable acts of plagiarism. How many times have I needed an image for a PowerPoint presentation, and simply copied and pasted from Google? More than I’m willing to admit.

The format in which Google returns search image results, in particular, makes the process of plagiarism seem more innocuous. We receive a page of images disconnected from their source, and a simple right-click makes it our own. Similarly, it’s a short leap from using text as source material to just copying it outright. With all of the sharing going on, it can also be difficult to cite original sources, even if we want to. For example, in researching this article, I found an info-graphic that claimed that the level of plagiarism on the Internet could exceed 63%. I found no source for this statistic, despite URLs listed as sources, so I am not going to cite it as fact, tempting as it may be. I will simply say that this claim exists on the Internet.

As a marketer, there are steps you can take to avoid becoming part of the significant percentage of Internet content (whatever that percentage may be) that is plagiarized:

Don’t use Google image search as a content tool.

Just don’t do it. Subscribe to a royalty-free stock image service such as ShutterStock instead.

Use hyperlinks to refer readers to the original source.

It is unlikely the content owner will complain if you cite a short snippet of their text and drive traffic to their site. (If you’re reading this and want to share it on your website, feel free. Just link this page.)

When retweeting or otherwise sharing posts, be sure the original source appears prominently.

If you’re sharing an industry report, attribute whatever you say to the organization that created it.

Avoid retweeting images or graphics.

Unless you have explicit permission to share, or the image appears in your Facebook feed when you share a link to a page, use text and hyperlink to the image. (And, of course, credit the source.)

Don’t copy and paste text.  

Unless you are planning to directly quote text, don’t copy and paste it into a new document.  It’s a commonly used shortcut – copy, paste, then change the copied text to paraphrase – but too often the last step is either insufficiently original, simply overwriting a word here or there, or skipped altogether.  Rather than copying and pasting the original text, type the paraphrased section on the new document in your own words (and, of course, be sure to attribute the source material.)

David G. Taylor, Ph.D., is Associate Professor of Marketing at Sacred Heart University.  Dr. Taylor has more than 12 years of experience in the interactive marketing industry, and his research into online branding, social media and digital marketing has appeared in top academic journals.  

SHU Discover’s Luxembourg 2016

Saturday, September 10, 2016: Two teams of MBA with internship students from the new 2016 cohort were on the hunt, representing Sacred Heart University in 9th annual Discover Luxembourg (2016) challenge.

The charity event which supported Stemm vun der Strooss, was organized by www.chronicle.lu in collaboration with the Luxembourg City Tourist Office (LCTO) and the Ville de Luxembourg. Although this year’s theme color was orange, courtesy of ING Luxembourg, the 2016 Event Partner, the two SHU teams stood out and showed their SHU spirit wearing SHU LUX T-shirts.

Sacred Heart University Team 1 & Team 2: Discover Luxembourg 2016

The “discovery of the city” began from Place de Guillame in front of the LCTO and led students to the vibrant corners of Luxembourg City, many of which had never been spotted by these new residents. As contestants on the 8-10 km course, SHU students had the opportunity to explore and discover various facets of Luxembourg’s culture, history, technology and gastronomy, with eight Event Stations along the way in which they could participate in challenges to win points. They also had ten questions to answer, as well as 10 photographs to take and post on social media using the #discoverlux2016 hashtag.

Questions varied from topics on the Cold War, film and entertainment, and some related to the charity institution, Stemm vun der Strooss. Selfies were required at serveral, unique sites in Luxembourg; from The Sheep on Grand Rue to the Melusina Statue in Grund.

Even though we did not win, it was a wonderful bonding and learning experience for all of us. For me, the most entertaining aspect was posting selfies from locations across Luxembourg City
-Jouda Adada, Team Captain of Sacred Heart University Team 1

At the Sheet Statue on Grand Rue
At the Sheet Statue on Grand Rue: SHU Team 1

Discover Luxembourg was an amazing adventure! We had a lot of missions to complete around the city, such as posting pictures from certain places, solving puzzles and quizzes, and doing activities. My favorite one was one of the first challenges at the ING counter where we had to complete a two-meter long distance on a weird little machine that consisted of two pedals. It looked innocent and funny, but turned out to be pretty difficult to keep the balance on and not fall off of it. Even though we did not win, the best thing about this event was the fact that we got to spend an amazing time together representing our university in the atmosphere of fun. …and on top of that the weather was gorgeous!
-Patrycja Stala, Team Captain of Sacred Heart University Team 2.

At Melusina Statue: SHU Team 2

Students even got a chance to meet and interact with SHU alumnus and local, Luxembourg entrepreneur, Lene Pederson, Founder of LeneLife, a business dedicated to promoting healthy and happy living through natural food and nutrition, exercise and individual growth.

With SHU Alumnus Lene Pederson
With SHU Alumnus Lene Pederson

At the end of the day both SHU teams completed the challenge reaching the final destination of Konvikt Centre on Ave Marie Therese where the prize/award ceremony was held! Way to go!

SHU Team 1:

SHU Team 2:

Jouda AdadaPatrycja Stala
Raju AkulwarIuliana Stan
Niranjan Mysore VishwamurthySaranya Valsarajan
Kevin Nolan

 

MBA with internship Orientation Day held!

“Cover letter is not the summary of your CV”, said Ildiko Mulley, the Recruitment Lead-Luxembourg, Vodafone Procurement Company Sarl, on the Orientation Day of the MBA with internship students of 2016-2017 cohort.

The event, which was held at the Chamber of Commerce building, began with an introduction to the program by Anemone Thomas, the International MBA Manager of Sacred Heart University (SHU), Giving an overview of the entire course, she spoke on how the University assists the students in finding the right internship.

Followed by the introduction, Antoine Rech, the Administrative Director, SHU, informed about SHU’s digital support such as the SHU online library.

The center stage was then taken over by the Adjunct Professor, Esther Celosse and Ildiko Mulley. They lead an intense interactive session with the students and explained how to write a CV and a Cover Letter and what are the mistakes that need to be avoided.

“Read through your CV with a critical eye and analyse it like a third person. Avoid typographical errors because such minor mistakes are quickly noticed by the recruiters and can lead your CV to land on the rejection pile ”, shared Ildiko Mulley.

The session ended with an informal lunch where the students and the speakers had a chance to continue their discussion in a more informal way.

My Luxembourg Experience

Derek Moore is the Assistant Wresting Coach and a Part Time MBA student at Jack F. College of Business at Sacred Heart University, Fairfield. He came to Luxembourg with his fellow classmates for the Knowledge Management course (Management Elective BU 699) taught by Michael Zhang. Derek shared his experience learning course and also what he did during his stay in Luxembourg.

 

I enjoyed the class. Each evening I was able to sit next to another student and interact with them during the breaks. Although we did not always agree, the discussions were positive in nature and communicated in a way which does not attack or degrade other’s opinion.

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Having a class with students from 10+ different countries I got to know the students and learn from their varied cultural experiences. The difference came from the diverse student base, their viewpoint on subject matter, the way in which they communicate and how they work with others. I am very impressed with their level of dedication, to their education and openness to share their opinions.

Bofferding

We were happy to have two corporate visits during this study trip: Bofferding & PayPal. The experience at Bofferding was unique because they took us into the areas where they stool brew their beer. They have a rich history as a family owned beer with majority market share in Luxembourg. We were also happy to learn that one of the managers was a former student of the MBA program in Luxembourg.

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The PayPal visit was incredibly interesting and enlightening.  The COO spent a good amount of time with us along with two other employees, sharing where PayPal has been, it’s growth, where they are headed and how they manage knowledge within the company.

Aside from the course, we had a weekend trip to Amsterdam and Brussels, and it was fantastic. We started by touring the city by foot, enjoying the delicious food and taking in the beautiful scenery of the unique water ways. We were fortunate enough to purchase tickets for the Anne Frank museum and visited her hiding place during WWII. It was sad but amazing.

Ams-Brus

Brussels was another beating city with lots to see. We probably put in 6 miles on foot that day. We visited Manneken Pis, went to a bar with over 2,000 beers, enjoyed their delicious waffles and are on the famous Rue de Brochures.

It was a great stay and went by all too fast.

SHU Students Visit IBM T.J. Watson Research Center, Yorktown Heights, N.Y.

It was more than just a visit for Dr. Alfred Steinher, Academic Director, Sacred Heart University, Luxembourg, when he accompanied five students of the 2016 USA-Luxembourg Connections Summer Enrichment Program for the corporate visit of the Thomas J. Watson Research Center at IBM Headquarters in Yorktown.

On July 22 we visited this world famous IBM research center, set up in the 1960s by T.J Watson, the founder of IBM, as part of the two-week study program for students from Luxembourg at the main University campus in Fairfield, CT. Our visit lasted from 10:30 a.m. to 3:30 p.m.

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The IBM campus extends over the rolling hills of Yorktown surrounded by prime estates for executives of the wider New York area. It is a dream location, spacious, green, peaceful. We were graciously hosted by two Luxembourgers: Laurent Schares and Michel Hack. Laurent studied in Paris before doing his Ph.D. in physics at MIT. Michel got his Ph.D. from the Swiss Technical University in Zurich and both happily have been ever since with IBM in Yorktown. The center is a playground for Nobel Laureates and those working toward it. Despite the relaxed style, thousands of patents are being generated here. It was home of the most powerful computer in the world until IBM was overtaken by a Chinese super computer. The research activity of the center is surprisingly diverse and we got a good taste of that: we had presentations on blockchain technology and security, on quantum computing, on weather forecasts at the micro level (per square mile) and we could participate in a Jeopardy game (playing against a program developed by IBM) that has been a big success on US television. What a day!